The public relations agency in Latin America.

AUDIENCE-BASED PROGRAMMING

Our best bet for attention and engagement is to become a part of other people’s stories.

INTRODUCTION

We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region. Our fundamental belief: in a world of big data and automation, the ability to connect with people, to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever.

Our expertise is based on earned influence – the ability to consistently convey a message on behalf of our clients to generate a response. The latter may involve a belief, a call to action, a new consideration or simply increased awareness. Our clients’ audiences range from consumers and employees, to business partners and local regulators.

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So, why LatAm?

We are passionate about and absolutely committed to the region, whose societies and cultures are so diverse and whose economy is growing but which, from a PR agency perspective, remains perennially under-served. From the bustle of Mexico City to the Carnival of Rio de Janeiro, from the peace dividend in Colombia, to Chile’s start-up mentality, we believe that Latin America should represent more than a ‘line item’ next to ‘out of pockets’ on the global PR plan!

Our experience from multiple developed and emerging markets brings an operating model that can exploit all the nuances of each market, in a systematic, cost-effective, consistent manner for brands wherever they are based.

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So, Why Intersect?

We don’t simply assume that our audiences’– whether they be consumers, employees, investors, business partners or regulators – are necessarily interested or aware of our clients’ propositions. The fundamental currency for this interest is ‘relevance’, we need to demonstrate the meaning and purpose of our clients’ particular message to their audiences’ lives.

We do this by listening to them and understanding their interests, concerns and priorities; our task is then to connect our clients’ brands to the same. This is the essence of the ‘intersect’. Our clients may/will not necessarily be the starting point for engagement, our aim is to ensure that it’s the culmination.

What LatAm Intersect does?

Consulting, planning, management, and monitoring of global pr campaigns, media relations, production of creative content, development of research and bespoke studies and much more.

LatAm Intersect Public Relations Services

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Consulting and Strategic Planning

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Global and LatAm launches

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Media and influencer relations

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Content development

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Audiovisual creation and Branded Podcasts

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Social media management

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Spokespeople training and crisis simulation

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Internal communications

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Content marketing

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Reputation and crisis management

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Media and social media monitoring

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Event creation and support

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Sentiment evaluation and analysis

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Commercial and colloquial translations

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Indicative primary research (surveys and reports)

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Public affairs and government relations

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Virtual Services

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Branded Content

A Dose of Philosophy

Public relations (PR) has always defied definition as a true marketing science. Great agencies were traditionally based on individual – often jealously guarded – relationships, an indefinable capacity to spot or shape news, and the ability to convince others of the same.

As PR professionals aspired to mimic other marketing disciplines in terms of geography and scope, the above definitions proved a barrier; how do you scale relationships or a nose for news? Another challenge has been the nature of large PR mandates, increasingly reflecting those of other marketing services such as advertising and market research. PR’s traditional logic of local – relationships, contexts, stories, relevance etc – may have served a parochial industry supported by local budgets, but is diametrically opposed to the relentless currency of globality, scalability and cost rationalization the underpin the rest of the marketing services sector.

Audience-based Programming

Our best bet for attention and engagement – especially amongst the youth – is to become a part of other people’s stories. The promise of such an approach, is that once access is secured, audiences’ will remain open to your brand proposition and messaging, as long as they believe that the content is about them. They offer a consistent, safe terrain for a brand to maintain engagement, irrespective of business activity. Ensuring relevance to an increasingly expanded audience mitigates risk associated with a limited influencer pool.

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Audience

As the protagonist not the brand; great stories are for and about people, not products or organisations. a sustained period (at least 12 months)

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Association

The brand must associate with the audience through and in the story.

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Debate

The story must contain an element of debate or discussion; great stories are not platitudes. a sustained period (at least 12 months)

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Longevity

The story must be capable of being told and re-told with relevance and meaning over a sustained period (at least 12 months)

Our work

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SiteMinder Tech Tourism

Temenos Banking Technology

Bora Testar social responsability

LIPR – Survey: The impact of the pandemic on newsrooms in Latin America

OTA Insight

LendIT Fintech

Control Risks Media Relations

Djooky Technology – Music

CoinsPaid – Finance Crypto

Infinix – Technology/cell phone

Awards

What our clients are saying about us..

Alistair King

OTA Insight

Content Marketing Manager

The Intersect team knows the Latin American market well and offers a very personal touch in their service to clients. They are lovely people to work with.

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Rocio Herraiz

Softline

Global Head of Communications

I have worked with this team for more than two years and I can say that the work they do is impeccable. They are always up to date with developments in the sector and are very professional. Their method and way of doing communication and PR is infallible since it is based on a constant proactive work of positioning the brand through its network of contacts in the media. This system is essential to achieve visibility in the different markets of Latin America and I can say that, in my opinion, Latam Intersect PR is the perfect agency to achieve that goal.

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Amber Johnston

Alchemy Startegy

Founder

The LatAm Intersect PR team supported many Alchemy projects, when the Covid-19 entered Brazil and their crisis management was second to none.

Working on individual strategies, they were able to mobilise and become the voice of so many projects that needed to be heard and helped.

Creating different campaigns for the specific areas in need, they instantly generated so much support and media in communications locally and Internationally, we are very grateful to the team.

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Maria Cricchiola

SiteMinder

Director of Brand Communications & PR

In a world of increasing commercialisation, the word ‘partner’ has perhaps lost meaning and yet I can’t think of a better way to describe what the team at Latam Intersect PR represents to us . . . From a handful of customers to several thousand, Latam Intersect PR has been with us every step of the way and been instrumental to our growth within the region. If you need a team by your side as you embrace all the wonderful nuances of the Latin American media landscape, or discover them for the first time, I can’t recommend the team at LatAm Intersect PR more highly as a partner to your business.

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Olga Chalapro

DJOOKY

Manager Latam

Djooky’s team is very satisfied with the work of the LatAm Intersect PR agency as the main task – namely to increase the media presence and brand awareness in the region was fulfilled in a timely manner. The members of the agency’s team impressed us by their friendly attitude and unique ability to satisfy our requests in resolving even the most controversial issues. What’s more, the agency’s initiative and creativity in writing additional press releases certainly contributed to the final goal. We are grateful for your cooperation and look forward to working with them in the future!

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MEET THE FOUNDERS

Our LatAm intersect pr team enable international brands to propagate stories, messaging and brand positioning across the Latin America through the use of a proven methodology based on the adaptation of global content, the leveraging of deep relationships and a profound knowledge of region. We are never going to tell you: ‘this won’t work here’. We are only going to focus on: ‘this is how to make it work here’.

CLAUDIA DARÉ

Founder and Manager Director

ROGER DARASHAH

Founding Partner

What’s your story?

We are always looking for storytellers. The kind who – through relationships, force of argument, creativity and determination – can inspire and persuade others.
If you believe in this mission, have an interest in and experience of Latin America, and are passionate about Public Relations, we’d love to meet you. We are looking for experienced professionals (at country level) as well as recent graduates looking to build a career.

If you have a story to tell, please contact us on

hr@latamintersectpr.com