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Roger Darashah Founding Partner of Best PR Agency in Latin America
Claudia Daré
Founder and Manager Director

Claudia, recognized as one of PRovoke 25 America’s Innovators Professionals, a member of the Ernst & Young Winning Women Brazil Class of 2023, PR News Top Women, and named Woman Professional PR of the Year 2022 by Sabre Awards and Davos Awards, is a specialist in strategic planning and cross-border coordination, boasting over 30 years of experience in journalism, public relations, and communication.

Claudia’s leadership extends to managing communication strategies for renowned brands and products in key regional economies.

Her accomplishments include winning the Best Agency in Latam 2019 on the PR Global Award for the performance of the hub under her command at Sherlock Communications, along with other accolades, such as Sabre Awards in 2021, 2022, and 2023, PR Week Awards in 2021 and 2023, Jatobá Awards in 2021 and 2022, Davos Awards in 2022, PR News in 2022 and 2023, PRovoke Media Innovator 25, and PR News Digital Awards in 2023.

As a journalist, Claudia served as a foreign correspondent in Mexico and the United States from 2008 to 2013, contributing to publications like Valor Econômico and Época magazine under the Globo Group. She has an extensive portfolio of articles in various publications and has played pivotal roles in producing and directing TV shows and documentaries for leading Brazilian broadcasters.

Claudia is a polyglot, fluent in English, Spanish, and her native Portuguese, with a multicultural background shaped by living in England, Italy, Mexico, and the United States. Her wealth of experience and exceptional achievements underscore her prowess in the field of communications.

Furthermore, Claudia has also published a book in Mexico titled “Las 19 miradas,” a collection of short stories released in Mexico in 2013. For more information about the book, you can visit her blog: 

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