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What is it?

The virtual event “LendIT Fintech Latam 2020”, held between the 8th and 9th of December 2020 by LendIt Fintech, the largest media and events company dedicated to innovation in loans and digital banking.

The challenge

Just 4 days before the event, LatAm Intersect PR was contracted by the company to invite journalists to watch the panels. Time was our biggest enemy.

Action plan

We committed to inviting 25 journalists to participate in the event with the possibility of getting interviews with the speakers, including representatives of brands such as Mercado Livre and Nubank.


In total, LatAm Intersect PR managed to confirm and register 36 journalists from Tier 1 media from Argentina, Brazil, Colombia, Chile, Mexico and Peru – much more than requested – and secured5 interviews with key speakers, in addition to dozens of publications.

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