ENVIRONMENT SERVICES
Today, how to position your brand in front of a diverse and more active and critical public is fundamental.
Audiences are more involved in social issues that are gaining important space in the public arena.
Companies can no longer afford to participate in the conversation in a merely superficial way and risk being perceived as opportunistic.
Consumers today demand that companies are genuine and authentic rather than simply appearing so.
At the same time, NGOs, social initiatives and environmental and human rights activists are realizing that they can leverage marketing and communication tools to reach their goals more broadly and forcefully, to generate more funds and support for their causes and to improve the lives of more people.
In this sense, we believe in transparent and real communication.
Each of us believes passionately that we can apply the best of each of us into improving the planet and the way we relate to each other.
And we really believe that we can really help you make the difference.
Together, as a team.
- Company diagnosis to determine its identity (objectively)
- Strategic analysis of potentially questionable previous company actions (pink/purple, greenwashing, etc); if there is evidence for the same
- Development of communication plans and content from a gender perspective and with respect to diversity and inclusion and environmental issues for different audiences and platforms
- Analysis and review of the website and external communications with a focus on diversity
- Curation and adaptation of communication material to amplify its reach to more diverse audiences.
- Integration of gender perspectives and inclusive language in the company’s PR and marketing activities.
- Development of storytelling for branding and attraction of diverse talent.
- Creation of RRRS agendas and editorial calendars and activities framed in culturally sensitive dates (diversity, equity and inclusion).
- Management of multipliers and influencers related to human rights issues, sexual and reproductive rights, and environmental activists, among others.
- Support for the development of networks and strategic alliances.
- Training and promotion of various spokespersons.
- Support for internal awareness on gender and diversity issues, good environmental practices through workshops, talks and group activities given by experts in these areas.
- Management and coordination of alliances with initiatives and non-profit organizations.
- Design, implementation, monitoring and evaluation of communication and visibility plans for the development of projects.
- Communication analysis of the organization (SWOT analysis).
- Creation of campaigns for different audiences on different platforms (digital and traditional, in metropolitan and/or rural contexts).
- Creation of diverse content for different communication channels (internal and external)
- Creation and planning of activations and awareness campaigns.
- Press management and external positioning of organizations
- Development of surveys
- Development and launch of reports and studies.
- Management of alliances with the private sector, government institutions, cooperation agencies, etc.
- Campaigns to attract donors, partners and allies.
- Coordination of virtual and face-to-face activities with the press and other actors.
- Management of multipliers and influencers related to human rights issues, sexual and reproductive rights, and environmental activists, among others.
- Support for the construction of networks and strategic alliances
- Training and strengthening of diverse spokespersons.