What is it?

Founded in 2013 and focused on the younger generations, Infinix Mobile is a premium smartphone brand that is present in more than 40 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia and South Asia.

The challenge

Develop PR strategies for a 45-day campaign to announce the arrival of Infinix in Brazil cell phone sales in the country.

Plan action

The campaign was based on the relationship with the local press and digital technology influencers. In addition to the presentation of the devices, some Youtubers with greater weight on the platform were strategically chosen to test the cell phones and review the experience of using the devices over earned publication.

Achievements

During this period, over 40 articles were published across the country in the main technology and business media outlets such as Yahoo Finanças, IG Technologia, Tudo Celular, Vida Celular, Canal Tech, among others. In addition, more than 10 reviews were posted by the selected influencers and many other videos were spontaneously posted by other Youtubers – an estimated gross of millions in audience.