“It’s the story stupid”; the Truth About Branded Content To (mis) paraphrase Bill Clinton’s ’92 campaign manager, audiences want to be entertained and informed (in that order) Branded Content is…
The ‘COVID-19 Trinity’ Three communications trends whose impact will be evident beyond this crisis Call it a form of therapy, but I prefer to focus my energy and imagination on…
Empathy; the new corporate ‘Super Trait’ The pervasive nature of corporate life is now exacerbated by social media’s ‘echo chamber effect’; Making it harder than ever to see the World…
Why virality is a state of mind and not an algorithm One of the biggest myths to be perpetrated within the PR profession relates to its ultimate demise; the emergence…
What VUCA Means for Communicators Originally coined by the US military to describe battle situations, ‘VUCA’ (Volatile, Uncertain, Complex and Ambiguous) is increasingly being applied to the communications function. Here’s…
Societal shifts are forcing brands to look beyond product and price The fundamentals of demand and supply are being supplanted by a new form of ‘rationalism’; one that is dynamic,…
Blind and Out in Paris and London How a truly ‘Orwellian’ experience opened my eyes to my other senses; and to the wonderful state of the French health system It…
Business in Latin America – A Dive into a Diverse World Claudia Daré “We Latin Americans take more chances. We’re less academic in our outlook and possess even fewer inhibitions…
12 Business Issues Market entry/evolution The brand is entering a new business sector and has to build credibility and awareness of a new set of capabilities. It could be entering…
