Not just for Women’s Day “The headhunter asked if I would not like to be a flight attendant”, says director of banking technology sector marketing – (LatAm Intersect PR client)…
It’s No Longer Just Celebrities Whose Tweets Make the News “I would like to apologize to my wife Kim for going public with something that was a private matter”; Kayne…
A Serious Case of Too Much News Being Bad for You When it really matters, maybe it’s best to avoid the media altogether and go ‘direct’ I’ve been an expat…
Why Ambitious Agencies Should Beware of the ‘Creative Trap’ Creativity ‘by proxy’ is the rarest of qualities, but one which can really make the difference between agencies that scale and…
‘Would You Like Fries with That?’ Or, The Client Service Paradox Clients buy into people, but agencies also need products to really scale Public relations more than other marketing…
The exercise of Public Relations in times of pandemic The advantages of using technology Fabiola Martinez, senior PR executive, Mexico So much has been said about COVID-19; and it is…
The resurgence of global tourism will focus on local markets National tourism is the key to recovery, and that starts with the way it’s communicated By Lina Rincón, Colombia After…
Research Across Latin America’s Journalist Community Highlights Resilience in the Face of Pandemic. Social confinement and other restrictions imposed by the COVID-19 pandemic have also forced journalists and publications across…
Have You Had Your Daily Oreo? The mythological status of Modelez’ Super Bowl gesture demonstrates what PR firms should actually be doing every day. For many the 2013, was actually…
“It’s the story stupid”; the Truth About Branded Content To (mis) paraphrase Bill Clinton’s ’92 campaign manager, audiences want to be entertained and informed (in that order) Branded Content is…