‘Would You Like Fries with That?’ Or, The Client Service Paradox Clients buy into people, but agencies also need products to really scale Public relations more than other marketing…
The exercise of Public Relations in times of pandemic The advantages of using technology Fabiola Martinez, senior PR executive, Mexico So much has been said about COVID-19; and it is…
The resurgence of global tourism will focus on local markets National tourism is the key to recovery, and that starts with the way it’s communicated By Lina Rincón, Colombia After…
Research Across Latin America’s Journalist Community Highlights Resilience in the Face of Pandemic. Social confinement and other restrictions imposed by the COVID-19 pandemic have also forced journalists and publications across…
Have You Had Your Daily Oreo? The mythological status of Modelez’ Super Bowl gesture demonstrates what PR firms should actually be doing every day. For many the 2013, was actually…
“It’s the story stupid”; the Truth About Branded Content To (mis) paraphrase Bill Clinton’s ’92 campaign manager, audiences want to be entertained and informed (in that order) Branded Content is…
The ‘COVID-19 Trinity’ Three communications trends whose impact will be evident beyond this crisis Call it a form of therapy, but I prefer to focus my energy and imagination on…
Empathy; the new corporate ‘Super Trait’ The pervasive nature of corporate life is now exacerbated by social media’s ‘echo chamber effect’; Making it harder than ever to see the World…
Why virality is a state of mind and not an algorithm One of the biggest myths to be perpetrated within the PR profession relates to its ultimate demise; the emergence…