LatAm Intersect PR Secures Multiple Nominations for Prestigious SABRE Awards Latin America 2022
Nominations reflect the agency’s commitment to earned storytelling, says Co-founder and Managing Director, Claudia Daré
29 August ’22– Sao Paulo – Latin American-specialist PR firm, LatAm Intersect PR, today celebrated the short-listing of six of its campaigns as finalists in this year’s Sabre Awards Latin America, including LatAm agency of the year category.
The shortlisted included:
- Superior Achievement in Brand Building: ‘Tie-less Banking’ — for Temenos
- Superior Achievement in Brand Building: ‘Raising Awareness, Managing and Preventing Risks’ — for Control Risks
- Superior Achievement in Research and Planning: ‘The Impact of the Pandemic in Latin American Newsrooms’- an agency initiative
- Superior Achievement in Measurement and Evaluation: ‘Digital Tension’ — for Flybits
- Business-to-Business Marketing: ‘Latin American Banking’s New Tangibles’ – in partnership with LendIt Nexus
- Corporate Image: ‘Data Shelf-life’ — for Big Data Corp
- LatAm agency of the year
“At the heart of each of the campaigns is an insight; one about the audience and how the brand and its industry relates to it. It is only by analyzing–and importantly–listening to these audiences that we can understand the role that our clients, the products and their respective industries can play in people’s lives, every day,” said Claudia Daré, Co-founder and Managing Director of LatAm Intersect PR.
“This ‘audience-based’ approach was fundamental to campaigns such as ‘Tie-less Banking’ (for Temenos) and Latin American banking’s ‘New Tangibles’ (in partnership with LendIt Nexus). The former campaign was a metaphor for a banking sector that was becoming less formal and more accessible to customers and employees; while our ‘New Tangibles’ research revealed the new assets and capabilities that would define the banking sector in Latin America. In common with the other shortlisted campaigns, these narratives generated multiple conversations, engagements and participation amongst stakeholders in the region. This is a distinctive characteristic of how we work.”
Claudia thanked her colleagues and clients for their support and collaboration in bringing these campaigns to fruition.
“Each of these campaigns is the fruit of a deep level of collaboration and partnership; we are indeed fortunate that so many of our clients share this commitment to listening so hard to the audiences they are trying to engage. It’s a crucial aspect of our success.”
“Finally, I’m particularly delighted that our research amongst the region’s journalistic community–“The Impact of the Pandemic in Latin American Newsrooms”–will now reach a larger audience. Our collaboration with editors and journalists has reached new levels during the last couple of years, and this research has now become an annual event. In terms of the next set of findings, these will be released later this year, and we sincerely hope that some form of business as usual- albeit a changed one– will have returned to our newsrooms,” Claudia concluded.
In a separate development, LatAm Intersect PR has also been shortlisted in several categories at the PR News Platinum Awards including:
- Media Relations Professional of the Year; Lina Rincón Argüello; Leader in Colombia
- Campaign of the year Fintech/Finance: ‘Latin American Banking’s New Tangibles’, in partnership with LendIt Nexus
- Media Event; ‘Tie-less Banking’ for Temenos
These shortlistings follow a series of wins at this year’s Davos Awards secured by LatAm Intersect PR including:
- ‘Public Relations Consultancy of the Year’
- ‘Best Leader in Public Relations and Communications’ Gold award for Co-founder and Director, Roger Darashah
- ‘Best Woman in Public Relations’ Silver award for Co-founder and Managing Director, Claudia Daré
- ‘Best Public Relations Campaign’ was awarded to the agency’s ‘Bora Testar!’ campaign – an initiative that carried out Covid testing in several low-income communities in Brazil (also featured as a winner in the ‘Excellence in Communications Response to Covid-19’).