OUR SERVICES

Welcome to LatAm Intersect PR, your strategic partner for integrated communications and public relations across Latin America. Our mission is to help companies establish and grow in the Latin American market by effectively managing their perception and reputation.

“Understand the different layers of a culture. Show respect and make it relevant.”

Carlos Martinez Onaindia,
Global Brand Studio Leader at Deloitte

We are the public relations agency that connects brands to Latin America through effective communication strategies. Our core belief is that in a world of big data and automation, the ability to connect with people is more important than ever.

Media Relations

It’s all about the intersection: how can we create value for the audience while meeting our clients’ objectives? We are constantly seeking that shared ground.

Latin America Launches

Content may need to be adapted, local nuances must be considered, and local relevance should be emphasized. We’ll never say what won’t work here; we’ll just talk about what will!

Strategic Consulting and Planning

Aligning communication strategies with business demands; what are the risks and opportunities involved?

Event Design and Support

We’ll find 101 ways to tell your story. We love events, but we don’t confuse them with the story itself. The event is just one way to share the bigger narrative.

Branded Content

We focus on the audience—their interests and priorities—and then embed the brand or product into the narrative.

Reputation and Crisis Management

Reputation is not intangible. That’s the foundation of crisis management; it’s not just informed and objective people shaping public opinion, especially in a crisis.

Diversity, Equity, and Inclusion (DEI) & Sustainability

Today, positioning your brand in front of a diverse, more active, and critical audience is essential.

Thought Leadership Positioning

If 49% of B2B sales are influenced by high-quality thought leadership, why wouldn’t an industry leader aim to stay top-of-mind?

Influencer Marketing

Our curated network of influencers helps us reach niche communities and spark meaningful conversations.

Content Marketing

People consume unsolicited content for four reasons: entertainment, information, prestige, or incentive. We ensure the right mix for your brand

Inbound Marketing

Personalized content draws audiences in and makes them want to be part of your tribe. We create strategies that act as conversion catalysts, driving action and turning your audience into paying customers.

Paid Media

Attract your ideal audience and boost brand visibility. Our precise targeting ensures your message reaches the right people at the perfect moment, inspiring action and driving measurable results.

Social Media Management

People don’t just buy products or hire services; they want to be part of a larger community. Our approach is to tell engaging stories that resonate with your audience’s experiences, aspirations, or concerns. We break filter bubbles and create a strong emotional connection between your brand and your tribe.

SEO Strategies

Invest in long-term organic growth that increases your brand’s online authority. We combine technical expertise with creative insights to ensure your site ranks higher in search engine results, attracting targeted visitors ready to engage with your brand.

Research and Reports

Through a combination of methodology and exclusive partnerships, we generate a variety of data, from surveys to anecdotes, to make our clients’ narratives engaging and relevant across Latin America.

Proactive Press Office (PPO)

We are on a mission to quickly start a conversation with your customers in this connected world. Let’s discover, create, and scale your business.

Intersect Intelligence

A suite of exclusive tools offering personalized insights to fine-tune your communication strategies, revealing how emotions and search results shape your audience’s behavior.

→ Share of Find: Why only focus on what your customers are searching for? What about what they’re actually finding? We introduce Share of Find, revealing exactly how brands are appearing (or being outshined) on Google.

→ Emotional Climate Reports (ECR): Reveal the emotions most associated with a specific issue, categorized by date, country, and language.

Why is LatAm Intersect PR
essential to your success?

Our best bet for attention and engagement – especially amongst the youth – is to become a part of other people’s stories.. We value great storytelling and closely observe the Latin American audience—this is key to our value proposition.

 We are dedicated to listening, understanding, and turning these experiences into strategic narratives. This is at the core of our values because we know it’s what allows brands to embed themselves into these stories and carve out a place in the collective imagination of this economically and culturally rich region.

 Our purpose is to elevate the economic and cultural significance of Latin America on the global stage, serving as the intersection between brands looking to establish themselves here and the expectations of their audience.

With tailored strategies, we ensure that brands have access to the Latin American market. We create meaningful content aligned with the region’s cultural identity, ensuring that campaigns remain relevant. This process lays a strong foundation for brands, where their communication is heard, inspires trust, and fosters loyalty.

Our award-winning, multilingual team works closely with clients to deeply understand their products, business models, and objectives. After fully grasping the challenges and specific opportunities, we set goals, define KPIs, and establish a well-structured tactical plan. Our services cover consulting, strategic planning, media relations, influencers, SEO, SEM, and social media.

Our Methodologies

At LatAm Intersect PR, we believe that connecting with people is essential in an increasingly automated world. Our strategic approach is designed to create impact and deliver positive results for our clients.

With a team of leaders across all Latin American countries, we manage regional projects comprehensively and with a personalized touch, localizing your company’s communications to suit the cultural nuances of each market.

In addition, we’ve implemented the Proactive Press Office (PPO), enabling us to anticipate needs, identify risks, and seize opportunities for our clients, keeping us one step ahead of the media.

Our campaigns are robust and engaging, grounded in data analysis, detailed reporting, and accountability, always considering local nuances to ensure relevance and effectiveness.

Earned Influence

→ Media Relations: We build strong relationships with journalists, editors, and influencers. This allows us to consistently deliver your message through relevant media channels.

→ Strategic Storytelling: We develop compelling narratives that resonate with the audience. These stories are carefully adapted to different channels, ensuring that your brand is perceived positively.

→ Proactive Press Office (PPO): Our ability to interpret the world for clients and provide actionable insights makes all the difference. We offer daily actions such as anticipating problems, integrating traditional and digital media, operational excellence, and managing ads and content.

Diverse Target Audience

→ Consumers: We understand the needs and desires of Latin American consumers. We tailor our communication to address different demographic and cultural segments.

→ Employees: We engage employees as brand ambassadors. We communicate values, goals, and achievements internally to strengthen organizational culture.

→ Business Partners: We maintain strategic relationships with business partners, promoting collaboration and alignment of objectives.

→ Local Regulators: We navigate the region’s regulatory complexities, ensuring compliance and transparency.

Big Data and Relationships

→ Data Analysis: We use data to understand trends, audience behaviors, and performance metrics. This enables us to make informed decisions and optimize strategies.

→ Strong Relationships: We combine data insights with well-established relationships. This combination allows us to create impactful campaigns and relevant messaging.

Why Have an Integrated Communications
and Public Relations Agency?

Understanding the Different
Layers of a Culture

Latin America is a region rich in cultural diversity, with nuances and particularities in each country. Understanding these differences is key to the success of any brand looking to establish itself here. At LatAm Intersect PR, we dive deep into cultural layers, exploring local traditions, values, and behaviors. This allows us to create communication strategies that resonate with the audience, making your brand relevant and authentic.

Have Purpose and Become Culturally Relevant

Purpose is the foundation of any lasting relationship. When a brand shows purpose and respect for local culture, it earns the trust and loyalty of its audience. At LatAm Intersect PR, we not only recognize the economic importance of Latin America, but we also value its rich culture. We create meaningful, tailored content that aligns a company’s image and values with local sentiment. This way, your campaigns are not only heard but also inspire confidence.