Not only in Latin America but around the world, consumers and clients tend to pay more attention when a message comes from a person rather than from a company. Moreover, social media algorithms prioritize posts from individuals and content creators/influencers over corporate posts.
That’s why at LatAm Intersect we have a dedicated area focused on content production and authority-building for executives who want to position themselves in a distinctive and strategic way. We call this Thought Intersect.
From a global perspective, Thought Leadership has proven to be a highly effective mechanism for building trust and influencing B2B purchasing decisions. Nearly 75% of decision-makers consider Thought Leadership content a more reliable basis for evaluating an organization’s capabilities than traditional marketing materials. In addition, 86% of these decision-makers are more likely to invite the organization producing such high-quality content to participate in bids or RFP processes — demonstrating that Thought Leadership not only boosts credibility but also puts the company directly into business consideration.
In Latin America, the adoption of this approach reflects a clear trend: according to a SEMrush study with marketing professionals in the region, 65.4% of companies have already incorporated Thought Leadership into their content marketing strategies, and another 29.5% plan to start soon. Among the key benefits identified: this type of content generates organic traffic in 81.4% of cases, increases social media engagement in 64.9%, and directly impacts lead generation and sales, with 47.6% of companies reporting measurable results.
LatAm Intersect is your ideal partner on this journey, offering services such as:
- LinkedIn positioning strategy (Top Voice)
- Ghostwriting content production and community management for LinkedIn profiles
- Article writing for tier-1 media outlets and coordination of executive interviews
- Mapping of strategic events to position leaders as keynote speakers
- Content development for newsletters and other strategic materials
According to studies, 9 out of 10 decision-makers and senior executives say they are far more likely to be receptive to sales or marketing outreach from a company that consistently produces innovative, high-quality Thought Leadership. That’s why LatAm Intersect strongly believes in the power of this strategy to drive business growth.