Latam Intersect PR receives recognition for creative excellence by PR News Digital Awards 2023
Agency awarded honorable mention in two categories for its impactful influencer campaign and immersive metaverse experience for Yango and Metamundi, respectively.
Latam Intersect PR, is proud to announce that it has been recognized with an honorable mention in two categories at the PR News Digital Awards. This adds to the agency’s list of industry accolades, including its recent recognition from PR Week Global Awards. Latam Intersect PR received the recognition for its outstanding work in the Influencer Campaign category with the “Mi carrera” case for client Yango, and in the Metaverse Experience category with the “World Without Borders” case for client Metamundi.
The PR News Digital Awards are among the most prestigious awards in the communications industry, highlighting the best digital practices and innovative campaigns from around the world.
“We are thrilled to have received this recognition from PR News Digital Awards. Our team works tirelessly to develop creative and effective campaigns that deliver results for our clients, and it’s an honor to be acknowledged for our efforts,” said Claudia Daré, Partner Director of Latam Intersect PR.
The “Mi carrera” campaign was aimed at promoting Yango, an international ride-hailing service, in its launching in Latina America, starting in La Paz, Bolivia. The campaign was driven by influencers to differentiate Yango from its competitors, given that social media usage in the country is high, especially in big cities like La Paz. “Through our efforts, Yango has gained recognition and relevance among its target audience, and we have been able to reinforce the brand’s value proposition and competitive advantages”. highlights Claudia
The “World Without Borders” campaign for Metamundi aimed to create an immersive and interactive experience for the brand’s target audience. Given the challenges of launching a campaign for a new company in a complex and relatively unknown field, the campaign was designed to take place in the Metaverse, allowing for a fully immersive experience of MetaMundi’s products and services. The campaign received widespread media coverage and was hailed as a groundbreaking example of how brands can leverage emerging technologies to create unique and engaging experiences for their customers.