Yessica has a deep passion for social media which was developed during her studies at the Universidad Latinoamericana, being in charge of Social media content, creating creative content for Facebook, Instagram and Linkedin and the PR campaigns. Her background includes Community manager, Google ADS, Facebook ADS strategies, and Public Relations.
Identify improved approaches and enhanced solutions to business challenges are activities that drives and inspires her. At LatAm Intersect PR she is responsible for Digital and Social Media Strategy for clients across Latin America, planning campaigns for the social media engagement, working on monthly benchmark (a competition analysis), reporting activities to track business progression and effectiveness.