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(OnTheGo partnership)

Hypothesis-based research

Stories based on compelling, provocative and creative content from reports to soundbites, from press releases to social media


We conduct traditional market research fieldwork across the region on any subject from people adoption of electronic banking to their attitude towards English as a second language.


Our investigations are not limited to conventional ‘discovery’ research.  On their own, the latter findings offer no guarantee of really compelling, interesting content . . .

We conduct ‘hypothesis-based’ research supporting and validating a particular storyline that we’ve built to dramatically increases the probability of resulting data to generate coverage and engagement.

We combine primary data with reputable secondary data to support a particular story and generate compelling content around a particular theme.

Here’s a few light-hearted comments on the subject!

Take a look at a few examples:



Maple Bear Global Schools

Partnerships on niche sectors across Latin America


Annual Surveys      Market Investigations     Sector Overviews

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