Lívia is responsible for managing the agency’s social media area and also for planning strategies of LatAm Intersect’s networks accounts, as well as for all of our clients, based on a strategic vision interconnected with creativity, capable of communicating brands in a clear and assertive way on social media. Her Law degree guaranteed her, in addition to good writing, a meticulous look at the creation of narratives and content. The specialization in planning and strategy by the Miami Ad School, combined with the experience in the area, formed her greatest skills. The passion for the sector drives her to constantly update herself. Courses with renowned professionals such as Ana Marín, VP of McCan Worldgroup and Julian Cole of Strategy Finishing School are part of her curriculum, as well as a weekly mentorship with Rafaela Musto. Livia is always up to date with the trends of the digital world, which allows her to always be one step ahead, understanding and analyzing new opportunities. In search for innovation, she likes to explore platforms beyond the common with our clients – TikTok and Pinterest are among her favorite rising networks and she believes that any brand can increase its results by adapting its narrative to these new networks. In her free time, she travels around the world as a digital nomad, learning about the local culture, gastronomy and art wherever she goes, and all this inspires her in the form of creativity and communication.
Digital Planning and Strategy Coordinator