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With three decades of global communications experience from cities like London, Paris, and São Paulo, Roger excels in uncovering hidden narratives and understanding brand connections. As COO of Adfactors and in senior roles at Edelman and Hotwire, he has led award-winning teams. Roger has been recognized with several prestigious awards, including Best Regional Leader by WFCA. He is also the author of “Unleashing the Power of Adjacency: How PR Firms Can Prosper in a World of Paid

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