The Importance of Diversity, Equity, and Inclusion (DEI) for Your Brand
Today, positioning your brand before a diverse, active, and critical audience is fundamental. Consumers are increasingly involved in social issues that gain space in the public arena.
Companies can no longer afford to participate in these conversations superficially, risking being perceived as opportunistic. Consumers demand authenticity and genuineness. Diverse teams offer many benefits, such as introducing realistic and constructive friction, mitigating group thinking, and reducing errors. Although they may sometimes take a little longer to reach an answer, Bain research found that diverse and inclusive teams are 5 times more likely to innovate.
Implementing DEI policies is essential to create a fairer and more productive work environment. Companies that invest in diversity, equity, and inclusion not only improve their performance but also create a workplace where everyone feels valued and supported.
Furthermore, NGOs, social initiatives, and human rights and environmental activists are realizing they can use marketing and communication tools to achieve their objectives more broadly and effectively. This generates more funds and support for their causes, improving more people’s lives.
Investing in DEI is not just a matter of social responsibility but also a smart business strategy. Companies that adopt these practices are better positioned to innovate, grow, and connect authentically with their audiences.
For more information on implementing DEI strategies in your company, contact LatAm Intersect. Our specialized team is ready to help your organization achieve a more inclusive and equitable work environment throughout Latin America.
We believe in transparent and real communication
Each of us here at LatAm Intersect believes we can apply the best of everyone to improve the planet and how we relate to each other.
We really can help you make a difference. Together, as a team.
Services for the Private Sector Company diagnosis to determine its identity (objectively) Strategic analysis of potentially questionable previous company actions (pink/purple, greenwashing, etc.); if there is evidence Development of communication plans and content with gender perspective and respect for diversity and inclusion and environmental issues for different audiences and platforms Analysis and review of website and external communications with a focus on diversity Curation and adaptation of communication material to expand its reach to more diverse audiences Integration of gender perspectives and inclusive language in company PR and marketing activities Development of storytelling for branding and attracting diverse talent Creation of editorial agendas and calendars for social media and activities framed on culturally sensitive dates (diversity, equity, and inclusion) Management of multipliers and influencers related to human rights issues, sexual and reproductive rights, and environmental activists, among others Support for developing networks and strategic alliances Training and promotion of diverse spokespersons Support for internal awareness of gender and diversity issues, good environmental practices through workshops, lectures, and group activities led by experts in these areas Management and coordination of alliances with non-profit initiatives and organizations
Services for NGOs Design, implementation, monitoring, and evaluation of communication and visibility plans for project development Organization communication analysis (SWOT analysis) Creation of campaigns for different audiences on different platforms (digital and traditional, in metropolitan and/or rural contexts) Creation of diverse content for different communication channels (internal and external) Creation and planning of activations and awareness campaigns Press management and external positioning of organizations Development of research
Why Choose LatAm Intersect?
Expertise and Experience: As a public relations company that is proudly diverse and Latin American, we have the necessary expertise to help your organization create, promote, and maintain a diverse workforce in Latin America.
Proven Results: A well-thought-out and implemented diversity and inclusion policy is better for companies in the long term. According to recent McKinsey research, Latin American companies with higher rates of gender diversity perform 1.9 times better than less gender-diverse companies.
Personalized Approach: We understand that a diverse team in Mexico will be very different from a diverse team in Brazil. There are a variety of demographics across the continent and within each country, so it’s important for companies to think initially about what their identity should be.
Commitment to Authenticity: Consumers demand that companies be genuine and authentic, rather than just appearing so. LatAm Intersect helps your organization participate in the conversation in a meaningful and authentic way, avoiding the perception of opportunism.
Together, as a Team At LatAm Intersect, we passionately believe that we can apply the best of everyone to improve the planet and how we relate to each other. And we truly believe that we can help you make a difference. Together, as a team.
What is DEI?
Diversity, Equity, and Inclusion (DEI) are fundamental pillars for creating a welcoming and productive work environment. DEI refers to a set of initiatives aimed at ensuring that people from different backgrounds feel welcome and have the necessary support to perform their abilities to the fullest.
Diversity: Diversity is the presence of differences in a given environment. In the workplace, this can include variations in race, ethnicity, gender, gender identity, sexual orientation, age, and socioeconomic class. Diversity is crucial because it brings different points of view, resulting in more innovative ideas and solutions. It’s essential because different backgrounds bring different perspectives, which leads to better ideas and solutions. Diverse companies are better able to innovate and solve problems effectively.
Equity: Equity is the process of ensuring that practices and programs are impartial and fair, providing equal outcomes for all individuals. This requires employers to recognize and address existing barriers and advantages. It’s vital to ensure that all individuals have the same opportunities for success. This involves recognizing that not everyone starts from the same point and adjusting practices to level the playing field.
Inclusion: Inclusion is the practice of ensuring that people feel a sense of belonging in the workplace. This means that each employee feels comfortable and supported to be authentic. An inclusive culture allows employees to be themselves, which increases engagement and job satisfaction. Although the workplace requires professionalism, an inclusive culture should not prevent individuals’ authenticity.
Sustainability With the increase in natural disasters, climate change, and depletion of planet resources, adopting sustainable behavior has become a necessity for all companies. Sustainability occupies a prominent place in consumers’ minds, directly influencing their purchasing decisions, and your brand has LatAm Intersect’s support to conduct communication correctly.
Consumers are increasingly aware of environmental problems and seek products with lower environmental impact. Content marketing combined with sustainability forms a powerful combination for companies wanting to promote their ecological practices. Using various content formats, such as blogs, videos, infographics, and sustainability reports, organizations can demonstrate their environmental initiatives and commitments clearly and educatively.
By integrating these various forms of content, companies can build a cohesive and engaging narrative to inform and inspire, demonstrating their genuine commitment to sustainability. This reinforces brand image and motivates consumers, partners, and stakeholders to support and engage with these initiatives.
LatAm Intersect has experts to communicate your sustainable practices effectively and engagingly. In addition to offering services ranging from consulting and planning to creative content production and annual sustainability reports. We understand the importance of building an authentic and impactful narrative that not only informs but also inspires and engages the audience, reinforcing companies’ commitment to sustainability.
Cases:
- Gender Inclusion and Diversity Gender inclusion and diversity at LatAm Intersect, where women now represent 80% of the workforce and occupy 90% of leadership positions, promoting a culture where diversity drives innovation. LatAm Intersect is a signatory of the UN Women’s Empowerment Principles, reinforcing the agency’s commitment to gender equality. Objective: The goal was to build a culture of inclusion from the start, integrating diversity into all aspects of agency operations. Results: Policies ensured that women were hired for leadership positions, resulting in 80% of the workforce and 90% of leadership positions being occupied by women. Comprehensive programs and workshops, including the Interlearnings program and Charlas discussion tables, promoted an inclusive culture and advanced female leadership. LIPR is aligned with UN Women’s Empowerment Principles, committing to equal pay, gender-sensitive practices, and a zero-tolerance policy against sexual harassment. The focus on female leadership and gender equality resulted in transformative changes, setting a benchmark for gender equality in the industry.
- Climate Responsibility LatAm Intersect’s core values in leading an internal carbon emissions audit and establishing a framework for the agency’s climate responsibility. This initiative is a rare and innovative approach in the public relations industry in Latin America. Objective: The goal was to establish a clear framework for the agency’s climate responsibility, reduce carbon footprint, and set a precedent for others to follow in the industry. Results: We conducted a complete internal audit to assess the agency’s carbon footprint and then created a climate responsibility framework to guide future actions and policies. We also implemented a fully remote work model to further reduce emissions. The audit and framework positioned LatAm Intersect as a leader in climate action. The remote work model further reduced the agency’s carbon footprint, setting an example of green operations and influencing industry practices toward sustainability.
- COVID-19 To make visible, through a protest performance, how the Covid-19 crisis was aggravating women’s social and economic inequality, a problem that existed before the pandemic. Objective: The mission was to call the media and manage interviews and press releases, train spokespersons, and integrate women’s collectives into conversations about public policies, especially those related to gender issues. Results: News of the performance was published in more than 50 regional media outlets, including first-line international vehicles such as Infobae, Spain’s La Vanguardia, and Yahoo News, as well as the international news agency EFE. The collective’s spokespersons positioned themselves as experts on gender issues, and their opinions on women’s rights continue to be consulted by the media to this day. Similarly, the media is present at all activities organized by the collectives, something that didn’t happen before.