Specialist in strategic planning and cross-border coordination, Claudia Daré has more than 30 years of experience in journalism, public relations and communication. In her professional trajectory, she has led campaigns for clients in various sectors of consumer, health, corporate and technology. She founded LatAm Intersect PR out of a desire to put into practice everything she believed in, work methodologies, connections with Latin American professionals and journalists built throughout her career and, for that, she counted on the valuable partnership of Roger Darashah. Based in Mexico and the USA from 2008 to 2013, she was a foreign correspondent for the newspaper Valor Econômico and Época magazine – both publications of Grupo Globo. She held senior positions in large agencies such as Andreoli MSL and Edelman / Zeno (Brazil), as well as Sherlock Communications, where she was Head of LatAm. Under her direction, Sherlock received a PR Week Award in 2019 for Best Agency in Latin America. Claudia loves words, their sounds and meanings, in several languages. She believes that Spanish, despite strong, conveys more feelings, and English puts daily life into practice. Therefore, her greatest pleasure is to be among the books and often discover new and good series on TV, a film and any good story, the kind that make us reflect on everything.