SEO Strategies

1. Digital Marketing
2. Content Marketing
3. SEO and SEM
4. Email Marketing
5. Inbound Marketing
6. Social Media Management

Digital Marketing

Digital Marketing is the key to driving your company’s growth and visibility, generating awareness, interest, and sales for your products or services.

At LatAm Intersect, we are experts in strategies that position your brand at the top of search results, increasing visibility and attracting qualified customers. Our personalized approach is not limited to acquiring new Leads but also improves customer experience and strengthens post-sale relationships.

The adoption of digital marketing strategies has become essential to differentiate your brand and establish new customer relationships, driving business forward.

The second edition of the “Digital Marketing in Latin America 2024” report showed a 67% increase in digital marketing investment over the last year, reflecting organizations’ confidence in this area’s ability to drive business.

Expanding internationally is fundamental to diversify risks and broaden market opportunities.

We understand that each market has its particularities and that respecting the cultural nuances of each country is crucial. To guide you through Latin America, LatAm Intersect has a qualified team, robust infrastructure, technological adoption, and digital connectivity in each country.

Our best bet for attention and engagement, especially among young people, is to be part of people’s stories.

The promise of this approach is that, once access is gained, the audience will remain open to your brand proposition and messages, as long as they believe the content is about them. We offer consistent and safe ground for the brand to maintain engagement, regardless of commercial activity.

We ensure relevance for an increasingly broad audience, mitigating risks associated with a limited pool of influencers by extending media relevance.

The combination of narratives and consistent deployment allows the brand to dominate a topic in traditional media, online, and potentially on social networks and organic searches. If carefully built and implemented, these narratives also offer the potential to “dominate” any idea (a conversation, a topic, an insight) in a completely organic way on Google, for your brand to engage and build relationships.

This process is based on a technique developed by LatAm Intersect called “Audience-Based Programming,” which defines the nature and name of the “narrative” to ensure relevance and propagation. It also covers the systematic deployment of the narrative across all platforms in a purely organic (earned) manner. The audience is considered the protagonist, not the brand. And we make the big stories about people, not products or organizations. Transforming it into an element of debate or discussion, having longevity in its communication.

Regional Reach and Geolocation, this is how Digital Marketing works: Regional reach and geolocation are two essential pillars of Digital Marketing that can transform how your company communicates with the public. Imagine being able to direct your messages only to people who really have an interest in your products or services.

At LatAm Intersect, we believe in the power of audience analysis and cultural immersion to achieve exceptional results. Our team of specialists in Digital Marketing, User Experience, and Creative Writing is present in various Latin American countries, offering a personalized service aligned with the local audience. We know that what works in one country may not make sense in another, so we adapt your messages to speak directly to the desired audience, taking into account their interests, cultural references, and communication style. Only with this deep immersion in culture can we create authentic connections.

We believe that the best stories are about people, not products or organizations. Therefore, we associate your brand with the audience through stories that generate debate and discussion, ensuring relevance and engagement over time. This technique, developed by LatAm Intersect, defines the nature and name of the narrative to ensure its propagation and relevance.

We are living in the new era of the personal and non-transferable. Therefore, personalization has become essential for marketing, placing consumer preferences and habits at the center of their relationship with brands.

In general, we associate personalization with something that generates proximity and identification. Research indicates that the term is linked to positive feelings that generate memorable experiences: 71% of consumers expect personalized interactions, and 76% are disappointed when they don’t happen.

What are the benefits of Digital Marketing? Relevance: Targeted messages are more relevant to the audience, increasing the likelihood of engagement. Resource Economy: You don’t waste resources on people who have no interest in your product. Personalization: Segmentation allows you to personalize offers and content, creating a unique experience for each user.

Start transforming your brand with us today. We’ll apply a series of strategies such as SEO, Inbound Marketing, and Content Marketing, so your brand attracts qualified leads. These leads are more likely to convert into loyal customers, and with analysis tools, we’ll measure the performance of your campaigns and adjust them as needed. Digital Marketing is dynamic and adaptable, allowing constant optimizations.

In a world with so many options and competitors, it’s essential to stand out. We apply our expertise in digital channels, such as social networks, websites, search engines, emails, and text messages.

We consider Digital Marketing not just as an option; it’s a necessity for companies that wish to thrive and stand out in today’s market. LatAm Intersect is recognized for its creative excellence in Digital Marketing and has received various awards in the market, including honorable mentions in the PR News Digital Awards 2023.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) 

LatAm Intersect: Connecting Brands with Target Audiences in Latin America.

Many online experiences begin with a search engine like Google and Bing, which are great for putting your products or services in front of potential customers.

Search Engine Marketing (SEM) is a comprehensive term that encompasses all strategies used to increase a website’s visibility in search engines. This includes both SEO (Search Engine Optimization) techniques and paid advertisements (PPC – Pay-Per-Click) that you see on many search engine results pages (SERPs).

SEO (Search Engine Optimization) SEO focuses on improving organic search results. This involves optimizing the content and structure of the website to make it more relevant and useful for users, meeting search engine algorithm criteria. This typically includes creating and optimizing pages that meet users’ search intent (the reason behind a search) for specific queries. Pages with the most useful and relevant content are more likely to appear in the top organic search results. These are the results that users see first.

PPC (Pay-Per-Click) PPC, on the other hand, involves creating paid advertisements that appear in SERPs. These ads are displayed with tags such as “Sponsored” or “Advertisement” to differentiate them from organic results. The main PPC practices include:

Why is SEM Important? SEM is crucial because it combines the benefits of SEO and PPC to maximize your website’s visibility and reach. While SEO offers organic and sustainable long-term growth, PPC provides immediate and targeted results. Together, these strategies allow your brand to appear in both organic and paid results, increasing the chances of attracting and converting visitors.

How long until I see results? At LatAm Intersect, we do what’s ideal for each brand and objective, but we understand that SEO results aren’t instant. After making website changes or adding new content, it can take months to observe an increase in organic rankings and traffic. On the other hand, PPC offers faster results. As soon as a campaign is set up and approved, your ads can start appearing immediately.

However, quick visibility doesn’t guarantee instant success. Your ad may receive clicks immediately, but refining it to achieve the best results can take some time.

At LatAm Intersect, we focus on strategy and brand recognition, and an effective SEM strategy combines both approaches to better serve short and long-term objectives, as well as different types of search intent. Our multicultural team specializes in tropicalizing information for Latin America, ensuring that each message resonates with the target audience in an authentic and impactful way.

Which SEM Practice is Ideal for You? LatAm Intersect will always implement the best SEM practice for your business, and everything will depend on your specific needs. If you’re seeking sustainable growth and have a more restricted budget, SEO might be the best choice. However, if you need immediate visibility and have resources to invest in paid ads, PPC might be more suitable.

Ideally, a combination of both strategies can offer the best of both worlds, providing both quick results and long-term organic growth.

Our connection with influential local websites increases your brand’s authority and relevance in search engines. Additionally, we perform geographic segmentation, allowing precise ad targeting.

Remember that Latin America is diverse and dynamic. Adapting to cultural and behavioral nuances is essential for success, and LatAm Intersect will help you on this journey.

Inbound Marketing: Attract clients with relevant and personalized content. 

Inbound Marketing is a set of strategies within digital marketing that aims to attract leads through relevant content and create a relationship with them throughout the sales funnel until they are ready to make a purchase. In the book “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” (2009), Brian Halligan and Dharmesh Shah, founders of HubSpot, introduced the concept of Inbound Marketing as a set of strategies for attracting and nurturing leads, with the goal of optimizing sales and strengthening brand authority.

According to the Digital 2023 Global Overview Report, “finding information” continues to be the main reason why working-age internet users access the web. Globally, 30.6% of internet users between 16 and 64 years old still say they discover new products and services through searches, surpassing the 30.2% who claim to discover new brands via TV ads (respondents could choose more than one option).

Digital transformation has a significant influence on this scenario. LatAm Intersect already uses various strategies together to make your brand an authority in the sector. Our digital intelligence involves introspection and exploration to gather inspiration and insights, transforming this information into relevant content. We understand the cultural, economic, and social diversity of Latin America and know that what works in one country may not work in another. Therefore, we are always looking for innovations and trends that put our clients in advantageous positions on social networks.

At LatAm Intersect, we have a research team and internally developed software that measures emotions expressed on the internet about various topics. Using the Proactive Press Office (PPO) strategy, it’s possible to create relevant and high-performance content, allowing us to always stay ahead of the media, anticipating their needs and identifying risks and opportunities for our clients. This intelligent use of data, combined with inbound marketing strategies such as SEO, paid media, email marketing, and content marketing, transforms the customer journey and maintains a continuous relationship. The integration of tools allows for more personalized and effective strategies. Additionally, community engagement and user-generated content have become essential for creating authentic and lasting connections with the audience.

At LatAm Intersect, we align brand objectives with client goals to create an online positioning that resonates with the audience and meets company objectives. We adapt the point of view to understand different angles, ensuring we achieve our clients’ goals while promoting engagement and building authentic connections.

The Next in Personalization 2021 report reveals that companies that excel in demonstrating customer intimacy generate faster revenue growth rates than their competitors. And the closer organizations are to the consumer, the greater the gains. More than three-quarters of consumers (76%) say that receiving personalized communications is a key factor in considering a brand, and 78% say this type of content makes them more likely to purchase again. At LatAm Intersect, we use the Inbound Marketing strategy to retain visitors, transforming them into customers.

Integrated Strategy It’s important to mention that SEO, paid media, email marketing, and content marketing are part of an Inbound strategy. The essence behind each choice of channels and other strategies is to attract audiences for a journey, transforming them into leads and, later, into customers, maintaining a continuous relationship.

LatAm Intersect will offer you successful and well-planned Inbound Marketing, creating high-quality content that keeps your website visitors engaged, helping your brand to: Expand your audience Deepen trust Generate qualified leads

Talk to us about this opportunity to adapt your business to a more relevant approach for consumers, offering content they want to consume that helps solve their pain points and needs.

Content Marketing: Create and Share Valuable Information In the digital age, standing out is fundamental.

The internet offers a universe of options, and this is where LatAm Intersect differentiates itself. Instead of a generic presentation of products and services, we create marketing and public relations campaigns with mixed approaches, including content marketing services that truly highlight your brand.

Here at LatAm Intersect, we focus on creating and distributing valuable, relevant, and consistent online content. This is with the goal of attracting and maintaining a clearly defined audience, driving the brand. We use content marketing to provide our clients with content that will attract and transform potential customers into real customers.

Email Marketing: Send Direct Messages to Customers and Leads 

Social media and email marketing tools are the most sought after by companies in Latin America. Email marketing, in particular, is a communication and relationship channel that offers various Digital Marketing strategy options, being a versatile and effective tool to connect with your target audience. With it, you can use various communication formats, such as offers, newsletters, activations, commemorative cards, notices, among others.

Email marketing stands out as a marketing strategy due to its high ROI (Return on Investment). According to research conducted by Benchmark Email and QuestionPro, titled “USE OF DIGITAL MARKETING CHANNELS IN LATIN AMERICA,” the VentureBeat study shows that email marketing generates $38 in ROI for every $1 spent. With this figure, it stands out above any other “potential” digital marketing and/or advertising strategy used by organizations worldwide.

So if you want to expand your brand or sell your products or services, email marketing is one of the most popular — and effective — tools available for marketing campaigns. This research also identified that email is one of the most frequently used channels by professionals in the field, second only to websites and Social Networks.

And the open rates are significant! The table below, with data for B2B and B2C companies published in January 2024 by Constant Contact, shows average email open and click rates by industry. The overall average open rate is 39.7%, with a CTR of 1.0%.

With LatAm Intersect’s email marketing strategy expertise, you will not only send messages but create a bond with your customer or lead, becoming an authority in your market niche. Creating strong relationships between your brand and consumers, while reinforcing authority. Email marketing also allows you to attract leads with different techniques, segmenting them into groups or by demographic regions.

Here at LatAm Intersect, we use audience segmentation and send specific messages to each of them; by adopting a more personalized and segmented approach, we create a stronger and more lasting relationship with customers, which can lead to greater loyalty and sales in the long term.

Benefits of Email Marketing: Personalized Communication Lead Nurturing Increased Sales and Loyalty

Email Marketing is an efficient tool for establishing direct communication with your audience. The result? Converting these contacts into financial return. Want to know how to put this strategy into practice? Talk to us.

Social Media Management: Connect with your audience on platforms like Facebook, Instagram, TikTok, LinkedIn, and more. 

Yes, you can win – despite what they say! Behind every social media feed and trending story, there are real people. The same people we want to relate to and connect with. Our approach is to tell stories about them – social media’s favorite topic and guaranteed to break through the filter bubble.

Social media management is a fundamental practice for companies and brands that want to stand out in the digital age, involving the administration and optimization of social media platforms where your company is present. This includes creating, publishing, and analyzing relevant content to establish an effective and engaging online presence, as well as community management – which is an essential practice for building and maintaining genuine relationships with your audience. It goes beyond traditional marketing, providing a more intimate and meaningful connection with your community members, strengthening your brand’s image both on and off social networks. Having good management maintains contact with your customers and increases not only sales but brand authority.

Why is it important to have social media management? Social networks are digital showcases where your brand can connect with millions of users. Having an active presence is essential to be found and remembered. Proper management allows you to interact with your audience, respond to comments and messages, building genuine relationships. Social networks influence the perception of your brand. Managing well means maintaining a positive and authentic image.

It’s not just about posting! It goes far beyond that. It’s a strategic activity that requires planning, analysis, and expertise to boost your brand. Here at LatAm Intersect, we handle this entire process, delivering reports with results and having the concern to keep your brand’s voice active and unified, no matter which country you operate in.

A study by MarketingSherpa revealed that 95% of adults between 18 and 34 years old follow brands on social media. Although this study was conducted in the American market, this scenario is also seen here in Latin America, where thousands of people consume content online.

Proof of this comes from research done by LatAm Intersect, which shows that almost a quarter (22.5%) of Latin Americans tend to buy beauty and personal care products when shopping through social media, while another quarter (23.1%) of respondents opt for home furniture.

When comparing the most popular social media platforms among consumers in six of the seven most populous Latin American nations, the research revealed that consumers in the region tend to view Instagram and Facebook as the social media platforms where they are most likely to buy something they didn’t think they needed, with about a quarter (25.3% for Instagram and 26.7% for Facebook) of respondents choosing one of Meta’s two largest companies.

The same survey also showed that Latin Americans are very online, with more than half (51.6%) of all respondents saying they buy more products online than in person. Although this varies somewhat from country to country, with almost two-thirds (65.5%) of Brazilians saying they buy more online than in person, while less than half (44.2% of Colombians and 46.1% of Peruvians) of Colombians and Peruvians are more online than offline shoppers.

This has led companies to see social networks as a way to get closer to the public, creating more conversational experiences with them using community management. While social media marketing transmits a one-to-many message, community management works on a smaller and more intimate scale. This allows building deeper and more authentic relationships with community members. Additionally, good community management can:

Strengthen brand loyalty: By interacting directly with community members, you create a sense of belonging and loyalty. Obtain valuable feedback: Community interactions provide important insights into customer needs and expectations. Increase engagement: Actively participating in discussions and responding to customer questions and concerns increases engagement and satisfaction. Manage brand reputation: Monitoring and participating in conversations about the brand helps maintain a positive image and resolve issues quickly.

How do we do this at LatAm Intersect? Our approach to Community Management is strategic and data-driven. We actively observe, participate in conversations, and collect insights directly from our audience. We use this information to create relevant content and maintain your brand’s voice active and unified, regardless of the country where you operate.

No matter what marketing and sales strategy you’ve developed for your company, it becomes stronger when there is structured social media and community management. LatAm Intersect implements this strategy always paying attention to differences in content consumption and the categories that most attract each Latin American.

WHY CHOOSE US?

AWARD-WINNING EXPERTS IN LATIN AMERICA: We understand the cultural, economic, and social diversity of Latin America, and we know that what works in one country may not work in another. STRATEGIC CONTENT LINKED TO CREATIVITY: We are always looking for innovation and trends that lead our clients to advantageous positions on social networks. DATA-SUPPORTED CONTENT: We have the support of our research team and software developed by our agency that measures emotions shown on the internet about various topics, to create relevant and high-performance content.

LatAm Intersect’s approach is based on storytelling; the ability to transform campaigns and content to maximize engagement. In the long term, this approach generates longevity and return among key non-media audiences. In a world of big data and automation, the ability to connect with people, inform them, and persuade them from a specific point of view through relationships, evidence, and discussions is more important for business than ever.