Influencer Marketing at LatAm Intersect PR
By collaborating with influential personalities who resonate with your target audience, we create authentic connections that increase brand awareness and inspire action. Our strategic approach ensures your message is delivered by trusted voices, maximizing engagement and impact in one of the world’s most dynamic regions.
In the digital age, influencers play a crucial role in purchase decisions. With millions of engaged followers, they are the bridge between brands and consumers. Influencer Marketing leverages these content creators to create authentic connections and positively impact your brand’s digital strategy.
Influencer marketing is effective in Latin America due to its global growth, with a market size of $16.4 billion in 2022 and an annual growth rate of 30%. In Latin America, investment in influencer marketing will surpass $1.12 billion in 2024, growing 12.6% compared to the previous year, and is expected to reach $1.82 billion by 2029, with an annual growth rate of 32% since 2020. Compared to global markets, Latin America adopts new platforms more quickly, and its growth surpasses that of Western Europe.
At LatAm Intersect PR, we understand the importance of creating value for both our clients and influencers. Our strategic and balanced approach ensures that each campaign achieves its objectives, generating satisfying and lasting results.
Influencer Partnership Formats
- Sponsored Posts: Paid advertising identified as such in the content. It can be intermediated by agencies or directly by the company.
- Partnerships: Sending gifts and samples to influencers, who share their opinions on social networks.
- Campaigns: More intense involvement of the influencer in promoting, encouraging creative and innovative engagement.
- Participation in Events and Launches: They play a vital role in events and launches, helping to create buzz and increase visibility. They can participate in live or online events at product launches and other promotional activities, providing authentic and engaging coverage that resonates with your audience.
- Brand Ambassadors: Representing the brand continuously and helping to build a strong and consistent image. As ambassadors, they promote the brand on various platforms, participate in long-term campaigns, and create a deeper connection with the audience.
Companies that invest in influencers save on material production and distribution costs, leveraging the influencer’s own actions.
Why Invest in Influencer Marketing?
Online consumers in Latin America show high trust in influencer recommendations, with 67% of purchases being influenced by these content creators. This scenario reflects a significant increase in brands’ investment in influencer marketing, with e-commerce representing 27% of total investment. The current trend shows a shift towards the use of nano-influencers, who are valued for their authenticity and strong connection with the local audience.
Authenticity is a crucial factor in Latin America, where personal connections drive purchase decisions, highlighting the continued importance of influencer marketing. Investment in influencer marketing in the region will surpass $1.12 billion in 2024, growing 12.6% compared to the previous year, and is expected to reach $1.82 billion by 2029.
To amplify influence with purpose and precision, strategies include increasing brand awareness, driving conversions, building authority, educating users, creating relevant content, improving market participation, and expanding reach. These approaches are essential for strengthening brand presence and ensuring effective results in the Latin American market.
How We Do It
Our goal is to generate awareness, using the reach of unique users as a key metric. When we seek consideration, we focus on impressions and frequency, clearly highlighting the product’s attributes and benefits to convince customers to make a purchase.
If the goal is conversion or product testing, we prioritize maximizing interactions, using the engagement rate as the primary indicator. Each campaign has specific focuses, with each influencer level playing a unique role and each platform serving as a tool to achieve a particular objective. Our commitment is to create a strategic and balanced mix, presenting the perfect solution that allows each brand to successfully achieve its goals.
How We Achieve This
The shift to a more organic message should come from brands to create a genuine connection between the influencer and their audience. Influencers and managers should drive more creative and original content, leading to a more mature approach to influencer marketing. We adapt our strategies to digital trends, ensuring creativity and quality in content.
We use a platform to select the right profiles, analyzing both qualitative and quantitative performance. Additionally, we are active users on social networks to understand the algorithms that drive performance on each platform, ensuring continuous learning.
LatAm Intersect PR transcends the traditional marketing funnel, creating influencer campaigns that perfectly balance generating sales and resonating with what users truly feel, need, and desire. This approach is rooted in a deep exploration of local culture and sentiment.
Case Studies
#EstudiantesNoProductos Campaign for Human Rights Watch
The #EstudiantesNoProductos campaign for Human Rights Watch reached a significant audience and generated positive engagement. The strategy of utilizing influencers to raise awareness about the protection and misuse of children’s data proved effective, with a high level of engagement and interaction on social networks. The collaboration with committed influencers and the creation of creative and authentic content were key to the campaign’s success.
The influencer campaign on social networks was entirely centered on Instagram to interact with the desired profiles and generate greater reach. We had a total of 35 posts from our 9 influencers.
Yango Food
The launch campaign for Yango Food aimed primarily to promote its status as a SuperApp, informing the public about the various services Yango offers, including Yango Delivery, Yango Cargo, Navigator, Yango Taxi, and now a food delivery service. This strategy positions Yango as a versatile app that goes beyond simply booking taxis or navigating the city.
The campaign results were impressive, highlighting the enormous reach and engagement on social networks. On Instagram, the campaign reached 1,593,261 people, generating 18,673 likes and 1,916 comments. Instagram views totaled 615,935, while event stories reached 316,044 views. On TikTok, the numbers were even more expressive, with 1,771,385 views, 116,382 likes, and 4,216 comments.
In total, 57 posts were published on Instagram and TikTok for the launch of Yango Food in Bolivia, demonstrating the campaign’s effectiveness in reaching and engaging a broad and diverse audience. These numbers not only reflect the success of the campaign promoted by LatAm Intersect PR but also reinforce Yango’s position as an indispensable SuperApp for users.
