The goal of LatAm Intersect is to create content so engaging that your audience not only consumes it but identifies with, shares, and interacts with it. We don’t just highlight the benefits of your brand; we develop strategies to make them a part of your audience’s daily life.
We develop a variety of content to engage the audience and allow them to connect with the brand – in many cases, for the first time. Our branded content focuses on the target audience, their interests, and priorities, and then integrates the brand or product into the narrative.
Our branded content is highly measurable; we use analytics to track performance, return, audience engagement, and adjust the content strategy as needed, creating the opportunity to develop deep and valuable relationships that endure.
Digital Era
In a world where the consumer is bombarded with over 10,000 brand messages per day, the answer to standing out is Branded Content, a marketing strategy that involves creating relevant and high-quality content directly related to your brand’s universe. It’s not just about telling your story but creating a narrative in which your audience wants to participate.
Objectives of Branded Content
- Reinforce Brand Positioning: Helps consolidate the brand’s image and values in the consumer’s mind.
- Increase Brand Equity: Contributes to the positive perception and added value of the brand.
- Create Connection with the Target Audience: Establishes an emotional and trust-based relationship with consumers.
- Increase Engagement: Encourages active participation from the audience, generating greater involvement and loyalty.
What Sets Us Apart?
- Focus on the Audience: Our branded content centers on the audiences, their interests, and priorities, incorporating the brand or product into the narrative naturally and engagingly.
- Participatory Content: Much of our branded content is participatory, allowing audiences to engage, share an opinion, or simply express themselves.
- Highly Measurable: We use advanced analytics to track performance, return, and audience engagement, continuously refining our content strategy.
- Prestige Approach: We create genuine value for your audience by offering premium access to products or services, exclusive interactions with celebrities, or some form of public recognition.
The Impact of Branded Content
According to a publication in Forbes Advisor, content marketing campaigns present an economical option, with reported expenses being 62% lower than those associated with other types of campaigns. Such campaigns leverage valuable content to attract and retain a target audience, and their potential for a strong return on investment in content marketing generates 3 times more leads than traditional paid advertising.
LatAm Intersect is ready to help your brand create stories that resonate, connections that last, and impacts that matter throughout Latin America.