Trust in Uncertain Times: Understanding
the Latin American Consumer in 2026
What’s changing in Latin America’s consumer mindset and why it matters for brands
Latin America enters 2026 with a new consumer posture: confidence remains high, but trust is selective.
In this research-driven report, LatAm Intersect analyzes how economic pressure, cultural fatigue, digital overload, and AI adoption are reshaping how people decide, trust, and engage with brands across the region.
Built on regional data and local expertise, this ebook helps brands understand what Latin American consumers are trying to protect and how to earn relevance in a moment where meaning matters more than momentum.