What is it?

Control Risks is a consultancy specialized in global risk analysis that offers information and analysis to companies about risks and opportunities to manage any crisis that may arise in their corporations.

The challenge

Present the company’s annual research report on RiskMap2021 in the region (Mexico, Colombia and Peru) through a four-month plan (December – March). Content creation was carried out (PR’s, infographics, press invitations, pitches, among others), an event was organized for the press to present the report first hand. The activities implemented allowed a successful relationship with the media by offering high-impact content of great interest to their audiences.

Achievements

Brand perception was strengthened, and Control Risks was positioned as an important partner for the development of risk prevention strategies by obtaining an estimated 529M viewers at 146 publications. 38 regional journalists attended the RiskMap2021 Press Conference and 32 interviews were secured. The publications took place in online and print, radio and TV media, including a cover in El Universal and Portafolio (Colômbia), besides El Economista de América, El Tiempo, La República, La W, Noticias RCN (Colômbia). The brand also appeared in Grupo Reforma, El Sol de México, Excelsior (Mexico), El Comercio,  La República, Minería & Energia and Logística 360 (Peru), and Forbes de Central America among others. The agency continues to work on Control Risks communication strategies in Latin America, and now also in Brazil.