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LatAm Intelligence: Transforming Data into Opportunities

At the intersection of data and culture emerges a new way of understanding Latin America. As the intelligence division of LatAm Intersect PR, we have developed a revolutionary approach that transcends simple data analysis to reveal the true pulse of Latin American markets.
In a region where 73% of strategic decisions fail due to lack of local understanding, our unique expertise combines sophisticated global methodologies with deep regional knowledge. We don’t limit ourselves to interpreting numbers – we decode the cultural, behavioral, and market nuances that shape the decisions of 650 million consumers across 16 countries.
Our proprietary methodology transforms complex data into powerful narratives and actionable insights. Through the combination of advanced technology, exclusive strategic partnerships, and a team of experts with deep regional experience, we reveal opportunities that others cannot see. This unique approach allows companies to not only understand the Latin American market but truly connect with it.
We believe that the true power of data lies in its ability to tell relevant stories and drive strategic decisions. Our mission is to transform this belief into tangible results, enabling global brands to become genuinely local and regional companies to reach their maximum potential.
Why do brands trust LatAm Intelligence?

In the dynamic and complex Latin American market, where 650 million consumers represent a universe of opportunities and challenges, LatAm Intelligence stands out for its unique ability to transform complexity into clarity. Our proprietary methodology, which has already benefited over 200 brands across various sectors, combines advanced data analysis with deep cultural understanding, enabling global brands to become truly local.

Our multidisciplinary team not only collects and analyzes data but contextualizes it within the specific realities of each Latin American market. This holistic approach allows us to transform complex information into actionable insights, offering brands a deep and nuanced understanding that goes beyond numbers, reaching true comprehension of the behaviors, motivations, and trends that drive consumers in the region.

LatAm Intersect PR translates this complexity into actionable insights through:

  • Advanced Market Intelligence: Predictive analysis of trends and behaviors shaping the future of business in the region
  • Cultural Analytics: Deep decoding of cultural nuances that impact purchase decisions and engagement
  • Competitive Intelligence: Strategic mapping of the competitive landscape with exclusive insights
  • Consumer Behavior Analysis: Deep understanding of local consumption motivations and patterns
  • Strategic Foresight: Early identification of market opportunities and emerging trends
Our Revolutionary
Approach
We combine three fundamental elements that make us unique:
1. Proprietary Technology:
  • Exclusive data analysis tools
  • Trend prediction algorithms
  • Advanced market monitoring systems
2. Regional Expertise:
  • Physical presence in 16 countries
  • Team of local analysts
  • Strategic network throughout the region

3. Innovative Methodology:

  • Exclusive analysis frameworks
  • Customized predictive models
  • Integration of quantitative and qualitative data

More than a research consultancy, we are strategic partners in growing your business in Latin America. Our mission is to transform data into tangible results, enabling your brand to not only understand but lead your markets.

Discover how our insights can transform your strategy in Latin America

LatAm Intersect
Tools and Insights

At the forefront of innovation in market research and analysis, we have developed a unique set of tools that revolutionize how brands understand and connect with the Latin American market. Our collection of proprietary technologies combines advanced artificial intelligence, real-time data analysis, and exclusive methodologies to offer insights that go beyond the conventional.
Through years of research and development, in collaboration with global strategic partners, we have created tools that not only collect data but truly interpret the cultural, emotional, and behavioral context of Latin America. This unique approach allows us to offer a three-dimensional view of the market: behavioral, emotional, and contextual.
Our proprietary technology stands out for its ability to process and interpret data in a culturally relevant way, considering the nuances and particularities of each Latin American market. It’s not just about metrics and numbers, but about a deep and contextualized understanding that enables more precise and effective strategic decisions.

In a scenario where most market analysis tools offer only a superficial or standardized view, our proprietary solutions stand out for their ability to dive deeply into the complexities of the Latin American market, offering insights that really make a difference for our clients.

Proprietary
Tools

Share of Find (SoF)

The definitive digital visibility metric that goes beyond the conventional. SoF answers a fundamental question: what does your audience really find when searching for topics related to your brand?

Differentials:

  • Real visibility analysis in search results
  • Country and language-specific metrics
  • Real-time monitoring
  • Actionable SEO insights
  • Detailed competitive analysis
Emotional Climate Reports (ECR)

A revolution in sentiment analysis, ECR captures the emotional nuances associated with relevant social issues.

Capabilities:

  • Tracking of 9 fundamental emotions
  • Analysis of emotional combinations
  • Multilingual coverage
  • Market-contextualized insights
  • Associated HyperSearch™ Technology

Strategic
Partnerships

Delta Analytics

Exclusive partnership in Latin America for advanced analyses based on:

  • Associative HyperSearch™ Technology
  • Non-conditioning research
  • In-depth contextual analysis
  • Proprietary methodologies

LendIt Fintech

Strategic collaboration for specialized studies in the financial sector:

  • Annual report on the state of Fintech in Latin America
  • Banking sector trend analyses
  • Regional financial innovation insights

Research &
Reports

LatAm Intelligence Reports:

  • Customized market research
  • In-depth sectoral analyses
  • Consumer behavior studies
  • Regional trend reports

Research Methodology

Our research methodology represents a significant evolution in understanding and analyzing the Latin American market. We’ve developed a three-dimensional approach that combines scientific rigor, cultural contextualization, and practical applicability, enabling a deeper and more actionable understanding of market dynamics in the region.
At the heart of our methodology is Hypothesis-Based Research, an innovative approach that begins with carefully formulated strategic propositions. Instead of simply collecting data, we start from well-founded hypotheses that guide our investigation. This allows us to validate specific storylines through the careful combination of primary and secondary data, resulting in truly actionable insights for our clients.
We’ve developed a unique approach that combines:Primary Data Collection
  • Exclusive surveys
  • In-depth interviews
  • Focus groups
  • Real-time monitoring
Expert Analysis
  • Contextualized interpretation
  • Regional data cross-referencing
  • Local expert validationActionable recommendations
Strategic Delivery
  • Customized reports
  • Executive presentations
  • Strategic workshops
  • Ongoing consulting
Our Market Investigations go beyond traditional analyses. We conduct extensive field research throughout the region, diving deeply into the local realities of each market. This approach allows us to capture cultural and behavioral nuances that often go unnoticed in conventional analyses. Our sectoral and behavioral studies are enriched by this contextual knowledge, offering a more complete and nuanced view of the business landscape.
The development of Specialized Reports represents the pinnacle of our methodology. Here, we transform complex data into clear and strategic narratives. Our sector overviews offer a comprehensive view of specific industries, while our trend analyses anticipate market movements with remarkable precision. The thematic white papers we produce are not just informative documents but true strategic guides that assist in decision-making.

Our unique approach combines:
Hypothesis-Based Research

  • Validation of specific storylines
  • Combination of primary and secondary data
  • Generation of actionable insights

Market Investigations

  • Regional field research
  • Sectoral analyses
  • Behavioral studies

Specialized Reports

  • Sector overviews
  • Trend analyses
  • Thematic white papers

Featured
Projects

  • Economic Emotional Analysis

    Economic Emotional Analysis

    Studies on the emotional impact of economic events

  • Digital Trends

    Digital Trends

    Mapping of online behaviors in Latin America

  • Sector Reports

    Sector Reports

    In-depth analyses of specific industries

  • Impact Studies

    Impact Studies

    Evaluation of regional campaigns and initiatives

Our unique combination of proprietary tools, strategic partnerships, and robust methodology allows us to offer unparalleled insights into the Latin American market. We transform data into stories and stories into results.

LatAm Intelligence

Why research and insights?

In Latin America’s dynamic landscape, understanding local nuances is fundamental to success. Our team of experts offers:

  • Market Analysis: We study local consumer behaviors, preferences, and trends
  • Competitive Intelligence: Detailed mapping of the competitive landscape in each market
  • Cultural Insights: Deep understanding of cultural particularities that impact business
  • Trend Analysis: Identification of emerging movements and market opportunities
  • Strategic Consulting: Data-based recommendations for market entry and expansion
Benefits for your Brand
  • Risk Reduction: Make decisions based on reliable data
  • Competitive Advantage: Access exclusive insights about local markets
  • Assertive Strategy: Develop actions aligned with regional realities
  • Effective Positioning: Connect authentically with local audiences
Why choose LatAm Intelligence?
  • Regional Presence: Local teams in 16 countries
  • Multi-sector Expertise: Deep knowledge of various segments
  • Proprietary Methodology: Unique combination of global and local techniques
  • Applicability: Actionable and strategic insights
  • Constant Updates: Continuous market monitoring

Transform data into strategic decisions with LatAm Intelligence. Our mission is to be your partner in understanding and conquering Latin American markets, providing market intelligence that generates real results.

Reports and Studies

Clear Filters
Access our comprehensive library of studies and discover insights that will transform your view of Latin America.
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