Influencer Marketing
at LatAm Intersect PR
By collaborating with influential personalities that resonate with your target audience, we create authentic connections that increase brand awareness and inspire action. Our strategic approach ensures your message is delivered by trusted voices, maximizing engagement and impact in one of the most dynamic regions of the world.
The Importance of Influencer
Marketing in Latin America
In the digital age, influencers play a crucial role in purchasing decisions. With millions of engaged followers, they act as a bridge between brands and consumers. Influencer marketing leverages these content creators to build authentic connections, positively impacting your brand’s digital strategy.
Why Influencer Marketing Works in Latin America
→ Market Growth: The influencer marketing market reached $16.4 billion globally in 2022, with an annual growth rate of 30%. In Latin America, influencer marketing investment is expected to surpass $1.12 billion in 2024, growing by 12.6% compared to the previous year. By 2029, this figure is expected to reach $1.82 billion, reflecting a 32% annual growth rate since 2020.
→ Platform Adoption: Latin America adopts new platforms faster than other global markets, and its growth outpaces that of Western Europe, making it a highly fertile ground for influencer marketing.
At LatAm Intersect PR, we understand the importance of creating value for both our clients and influencers. Our balanced and strategic approach ensures each campaign achieves its goals, delivering long-term and impactful results.
Influencer
Partnership
Formats
→ Sponsored Posts: Paid promotion identified as advertising within content, facilitated by agencies or directly by the company.
→ Partnerships: Sending gifts and samples to influencers who share their opinions on social media.
→ Campaigns: A more intense involvement of the influencer, promoting creative and innovative engagement.
→ Event and Launch Participation: Influencers play a vital role in events and product launches, creating buzz and increasing visibility. They can participate in live or online events, providing authentic and engaging coverage that resonates with their audience.
→ Brand Ambassadors: Influencers representing the brand continuously, building a strong and consistent image. They promote the brand across platforms, participate in long-term campaigns, and foster deeper connections with the audience.
Why Invest in Influencer Marketing?
High Consumer Trust
In Latin America, 67% of online purchases are influenced by content creators, reflecting the significant investment brands are making in influencer marketing.
E-commerce accounts for 27% of total investment.
Shift Toward Nano-Influencers
Nano-influencers are valued for their authenticity and strong connection with local audiences, making them an increasingly important asset in influencer marketing campaigns.
Key Benefits:
→ Increase brand recognition
→ Drive conversions
→ Build authority
→ Educate users
→ Create relevant content
→ Improve market share
→ Expand reach
Investing in influencer marketing helps brands strengthen their presence in the Latin American market, ensuring effective results.
How We Achieve Results
Our goal is to generate awareness by using unique user reach as a key metric. For consideration, we focus on impressions and frequency, clearly highlighting the product’s attributes and benefits to convince customers to make a purchase. When aiming for conversion or product testing, we prioritize maximizing interactions, using engagement rate as the main indicator.
Each campaign has specific objectives, with each influencer level playing a unique role and each platform serving as a tool to achieve a particular goal. We are committed to creating a strategic and balanced mix, offering the perfect solution that enables each brand to successfully achieve its goals.
How We Do It
→ Organic Messaging:Brands should lead the shift towards organic messaging to create a genuine connection between the influencer and their audience. Influencers and managers should push for more creative and original content, contributing to a more mature approach to influencer marketing.
→ Adapting to Digital Trends: We adapt our strategies to digital trends, ensuring creativity and quality in the content we produce.
→ Platform Selection: We use a platform to select the right influencer profiles, analyzing both qualitative and quantitative performance. Additionally, we stay active on social media to understand the algorithms that drive performance on each platform, ensuring continuous learning.
At LatAm Intersect PR, we transcend the traditional marketing funnel, creating influencer campaigns that perfectly balance sales generation and resonate with what users truly feel, need, and desire. This approach is deeply rooted in exploring local culture and sentiment.