Scroll Top

AUDIENCE-BASED PROGRAMM

The promise of such an approach, is that once access is secured, audiences will remain open to your brand proposition and messaging; as long as they believe that the content is about them. They offer a consistent, safe terrain for a brand to maintain engagement; irrespective of business activity.
Our best bet for attention and engagement – especially amongst the youth – is to become a part of other people’s stories.
Ensuring relevance to an increasingly expanded audience, mitigate risks associated with a limited influencer pool, by extending the media relevance.
The combination of storylines and consistent deployment enables the brand to own a topic across traditional/online media as well as, potentially, social media and organic search. If built and implemented carefully, such storylines also offer the potential to ‘own’ any idea (a conversation, a topic, and insight) entirely organically on Google search.

Such storylines do not require the brand name to be referenced in the search itself, but represent a large, safe terrain for the brand to engage and build relationships. This process is based on a technique developed by LatAm Intersect PR. which defines the nature and name of the ‘narrative’ (storyline) to ensure relevance and propagation.

It also covers the systematic deployment of the narrative across all platforms, in a purely organic (earned) manner.

Audience

As the protagonist not the brand, great stories for and are about people, not products or organisations

Association

The brand must associate with the audience through and in the story.

Debate

The story must contain an element of debate or discussion, great stories are not platitudes
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.