With over 20 years of experience in content production, the journalist Carlos Cruz is part of the core content development for clients of LatAm Intersect PR, based in Rio de Janeiro. In his career, he has worked in several media outletssuch as O Globo, Revista Ferroviária and Revista da Anicer. He produced content for companies such as Vale, FGV, Onda Telecom, ABCP and Angrad. He masters SEO techniques for application in text production and has an MBA in Strategic Innovation Management from FGV-RJ. As a typical carioca, Carlos is also a musician, passionate about samba and carnival. In his spare time, he spend itin his home studio, training his repertoire that ranges from Noel Rosa to João Bosco. In the carnivals, he and his guitar are knowledge figures in these groups: “Simpatia É Quase Amor”, “Escravos da Mauá” and “Imprensa que eu Gamo”. Nowadays, his greatest passion has been his son who arrived in the middle of the pandemic.