Adjacent Conversations

It’s not necessarily the informed or the expert who will determine the future of a brand; it could be everyone else Roger Darashah The more a person knows about a…

Acute Engagement

Introducing the ‘Di Maio Effect’ The Reach of the Opinionated Is More Powerful Than the Knowledge of the Expert Roger Darashah Follower count is the new, post-modern doctorate.  It’s worth…

A view from the inside

A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates . . . . or detractors Roger Darashah Millennials’ attention (or lack of) span…

New Agency Models

Evolving Agency Models and the ‘Morning After’ Factor that Distinguishes PR Roger Darashah The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the…