Finding Your Personal ‘Big Circle’ and Other Thought Leadership Tips Brands are like people, and vice versa Roger Darashah Nearly a decade ago I launched LinkedIn’s ‘Brand You’ campaign across…
In Anticipation of an ‘Off the Grid’ Generation The ubiquity of shared experiences may prove the trigger for an alternative movement; where discretion and privacy are the new currencies. Roger…
9 Shifts in Marcoms and What Brands Can Learn from the World’s Noisy Neighbors Roger Darashah Nine shifts are radically changing the way brands are and can communicate with their…
Emerging market consumers are not ready to discard their trusted media anytime soon To paraphrase Mark Twain, reports of the media’s death in Asia and Latin America have been greatly…
Warren Buffet’s ‘Moats’ and What They Mean to the PR Agency Industry PR firms are going to require new types of ‘moat’ to prosper and scale. Roger Darashah Warren Buffet…
“No Fundamental Difference Between Agencies”; Only If You Think So Sir Martin! Holmes Report Podcast: Former CEO of the WPP Group Inadvertently Reveals His Real Consideration of the Industry Roger…
PR Strategists – Beware of Gorging on Market Research! Vendor-commissioned research is best added as seasoning to complete the meal, not as the mail course itself Roger Darashah At the…
Welcome to the Ultimate Marketing ‘Roast’ But PR has as much to learn from the world of marketing as vice-versa Roger Darashah Last week I was invited to summarise a…
5 Things I Learned from the Louvre in Abu Dhabi From the shape of water to ‘pre-historic Internet’ Roger Darashah I recently visited the Louvre in Abu Dhabi. It was…
‘Activism’ is Not Always a Synonym for ‘Crisis’ in The Boardroom Differences of opinion within the shareholding and boardroom are an inescapable part of doing business; PR agencies should be…