The Science of Communications

The Science of Communications PR agencies are organisms in their own right; they too are subject to the laws of evolution Roger Darashah I’ve just completed a number of seemingly…

Don’t Forget Your Second Client

Don’t Forget Your ‘Second Client’ As PR agencies focus becoming strategic partners to their clients, they neglect their media relationships at their peril Roger Darashah PR firms are busy climbing…

Ripped Jeans

Get Ripped; Are Torn Jeans the ‘New Velvet’? Is it a return to the ‘80s or just a sign of austerity, and what they reveal about the limits of Big…

RD Curse of the Long Tail final

Despite Mark Zuckerberg’s Privacy Conversion, He’ll Always Be A Slave To The ‘Long Tail’ Let’s make relationships great again! Roger Darashah Last week, I read with incredulity reports of Mark…

Public Relation as a Restaurant

Public Relations Will Always Resonate to the Sound of ‘Table for Two’ Rather Than ‘Last Orders’ In food and beverage terms, the PR sector should always aspire to be a…