30 Sep: Acute Engagement

Introducing the ‘Di Maio Effect’ The Reach of the Opinionated Is More Powerful Than the Knowledge of the Expert Roger Darashah Follower count is the new, post-modern doctorate.  It’s worth…

30 Sep: A view from the inside

A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates . . . . or detractors Roger Darashah Millennials’ attention (or lack of) span…

29 Sep: New Agency Models

Evolving Agency Models and the ‘Morning After’ Factor that Distinguishes PR Roger Darashah The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the…