12 Business Issues Market entry/evolution The brand is entering a new business sector and has to build credibility and awareness of a new set of capabilities. It could be entering…
Data Drunk Big data is transforming the World, but there are aspects of humanity that remain joyfully . . . . unpredictable Here’s a data point to end all…
What Tinder Reveals About the Price (and Value) of Privacy Pricing models for compelling content are becoming sustainable, but what about a market for genuinely ‘clean feeds’? Roger Darashah This…
Watch your timeline! Deconstructing holy grail of virality Roger Darashah ‘And don’t forget to include viral videos . . . at least one per month’. I’m sure I’m not alone…
Public Relations in an Era of ‘Time Absolutism’ If PR firm aspire to delivering real consultancy, then they should embrace some of the discipline of the consultancy model Roger Darashah…
A Thought and Tongue-twister About Thought Leadership PR firms should seize the opportunity to ‘get strategic’ with their clients Roger Darashah The holy grail of the naughties (or the turn…
Storytelling and the Third Age of Collective Consciousness Roger Darashah From the beginning of time, mass communication was reserved for royalty, collective religions and governments. The barriers to entry –…
The Science of Communications PR agencies are organisms in their own right; they too are subject to the laws of evolution Roger Darashah I’ve just completed a number of seemingly…
Agency Growth and the Market Maker Conundrum Agencies based only on proprietary networks and privileged relationships will struggle to scale; for today’s clients such dependencies also represent a risk Roger…
Public Relations and the ‘Cult of the Specialist’ The idea of ‘specialisms’ have come under increasing scrutiny, from the world politics to sport; Why is the PR industry moving in…