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Latin America PR Agency – LatAm Intersect PRLatin America PR Agency – LatAm Intersect PR
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By LatAm Intersect PR New

27 Dec: Why virality is a state of mind and not an algorithm

Why virality is a state of mind and not an algorithm One of the biggest myths to be perpetrated within the PR profession relates to its ultimate demise; the emergence…

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By LatAm Intersect PR New

27 Dec: What VUCA Means for Communicators

What VUCA Means for Communicators Originally coined by the US military to describe battle situations, ‘VUCA’ (Volatile, Uncertain, Complex and Ambiguous) is increasingly being applied to the communications function.  Here’s…

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By LatAm Intersect PR Archive

11 Dec: The Age of ‘Multi-rationalism’

Societal shifts are forcing brands to look beyond product and price The fundamentals of demand and supply are being supplanted by a new form of ‘rationalism’; one that is dynamic,…

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By LatAm Intersect PR Archive

06 Dec: Blind and Out in Paris and London

Blind and Out in Paris and London How a truly ‘Orwellian’ experience opened my eyes to my other senses; and to the wonderful state of the French health system It…

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By LatAm Intersect PR Archive

31 Oct: Business in Latin America – A Dive into Diverse World

Business in Latin America – A Dive into a Diverse World Claudia Daré “We Latin Americans take more chances. We’re less academic in our outlook and possess even fewer inhibitions…

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By LatAm Intersect PR Archive

25 Oct: 12 Business Issues

12 Business Issues Market entry/evolution The brand is entering a new business sector and has to build credibility and awareness of a new set of capabilities.  It could be entering…

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By LatAm Intersect PR Archive

13 Oct: Data Drunk

Data Drunk Big data is transforming the World, but there are aspects of humanity that remain joyfully . . . .  unpredictable   Here’s a data point to end all…

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By LatAm Intersect PR Archive

01 Oct: What Tinder Reveals About the Price (and Value) of Privacy

What Tinder Reveals About the Price (and Value) of Privacy Pricing models for compelling content are becoming sustainable, but what about a market for genuinely ‘clean feeds’? Roger Darashah This…

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By LatAm Intersect PR Archive

01 Oct: Watch your timeline!

Watch your timeline! Deconstructing holy grail of virality Roger Darashah ‘And don’t forget to include viral videos . . . at least one per month’.   I’m sure I’m not alone…

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By LatAm Intersect PR Archive

01 Oct: Public Relations in an Era of ‘Time Absolutism’

Public Relations in an Era of ‘Time Absolutism’ If PR firm aspire to delivering real consultancy, then they should embrace some of the discipline of the consultancy model Roger Darashah…

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We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region.

Our fundamental belief: in a world of big data and automation, the ability to connect with people, and to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever.

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